The Fabulous Ms. M.: Madeline Gins

Barbie knows that the only one you can count on in this life is yourself... Often she encourages her favorite Ken to remember that it's important not to let your destiny rest in others hands, but take matters in your own hands. A pair of architects took that idea of destiny and put it into use...

Reversible Destiny Lofts in memory of Helen Keller by Madeline Gins & Shusaku Arakawa

“A work of Procedural Architecture... Where Procedural architecture is an architecture of precision and unending invention. Works of procedural architecture function as well tooled pieces of equipment that help the body organize its thoughts and actions to a greater degree than had previously been thought possible. Set up to put fruitfully into question all that goes on within them, the lofts steer their residents to examine minutely the actions they take and to reconsider and, as it were, recalibrate their equanimity and self-possession, causing them to doubt themselves long enough to find a way to reinvent themselves.” (reversibledestiny.org)